Developing a passion for the world of fashion early on, Johnny Pinto, known among industry insiders as the Denim Guy, fell in love with fashion at a very young age – his love for fitness, well that is an entirely different story. “Honestly, the workout regimen I follow now took a long time to grow on me” Johnny explains.
Johnny began his education by studying marketing at the Laboratory Institute of Merchandising (LIM) in New York City. Landing his first fashion job after LIM, Pinto set out to work with Project Global Trade Show, soon transitioning from the unknown intern who fetched coffee to a well-respected key player in the industry. Through his hard work Johnny earned the bragging rights as not only an influential opinion in the fashion world but moreover a voice designers, creative directors and stylists looked to for counsel. Gaining experience in merchandising, trend forecasting, and many other incredibly valuable skills during this time, Johnny had built the foundation he needed to break out on his own.
In 2009 Johnny left Project Global, joining forces with a new international trade show, Dubai American Fashion Week – simultaneously launching his own venture, TheDenimGuy.com. The idea behind the Denim Guy meant reconnecting with the consumer by highlighting fashion leaders and trendsetters. Through his expert guidance, Johnny continues to allow readers to stay ahead of the fashion curve by showcasing and creating modern, fresh styles that reflect individuality.